![]() Our Best Budget pick on this list, Maybelline Great Lash, comes in a clear variety. “This helps to reduce tugging on your lashes and helps to wipe away the saturated mascara,” said Kinjo. Apply the cotton pad to lashes for around 30 seconds to break up the mascara, and then gently wipe down and out toward your earlobes. “The best way to remove waterproof mascara is by soaking a cotton pad (not cotton ball because it sheds) with eye makeup remover,” said Kinjo. “By doing this method, you avoid the 90 degrees angle lash (because you only curled one part of your lashes), and you get a beautiful lasting curl to the lashes,” said Kinjo. Her favorite way to use them is with the “3-squeeze method”: Squeeze once as close to your lash line as you can get, then squeeze once in the middle, and finally once at the tip. Kinjo likes Shu Uemura Iconic Eyelash Curler ( view at Walmart), as well as the smaller Shiseido Mini Eyelash Curler 215 ( view at Stylevana) for those with shorter lashes. What to Look for When Using Walmart Mascara Curl lashes first Waterproof mascara is always handy to have in your makeup bag too, and while we have a few favorite waterproof options, L'Oreal Paris Bambi Eye Waterproof Mascara Lasting Volume ( view at Walmart) is a good choice for both volume and curl that won’t sweat, cry, or rub off. But it’s good to have a variety of mascaras on hand depending on what you need: the Wet n Wild MegaSlim Waterproof Skinny Mascara ( view at Walmart), with its ultra-skinny brush, is great to use for lower lashes or those hard-to-reach inner corner lashes. As far as makeup goes, there’s a Flawless IRL Foundation ($14.99), the It’s Complicated Glossy Lip Tint & Oil ($5.99) which comes in six shades, and the Badder Boom Volumizing Mascara ($8.00).For everyday looks, try L’Oreal Paris Voluminous Lash Paradise Washable Mascara, our favorite overall pick. The Supa’Natural Glow Vitamin C Serum comes in two strengths of Vitamin C (10% and 20%, for $17.99 and $23.99, respectively). The Go Awf! 2-in-1 Water-Activated Cleansing Wipes ($5.99) are cotton pads that foam up when wet - they’re single-use, but biodegradable. ![]() There’s the Go Awf! Au Natural Cleansing Oil ($14.99), a format Chuter fell in love with while living in Asia. The brand launched with three skin-care products and three makeup products. ![]() And it’s bringing excitement to the beauty aisle that attracts a younger shopper, who right now has probably given up on because of the heritage brands there.” It’s products with more conscious ingredients and true innovation. I knew how I wanted to talk to them.” Walmart got it, she said. “I had my vision for this brand and knew the audience I wanted to talk to. “I was not going to be anybody’s Negro,” she said, of the rush to stock more Black-owned brands in the aftermath of Black Lives Matter last summer. That includes caring for animals, as well as being sustainably-minded and accessibly priced. Chuter said the brand was not so much designed for Gen Z, but it is inspired by them and some of their core values. With a cheaper price point, hopefully, comes a younger consumer. What’s revolutionary about them, Chuter said, is not that they’re inclusive of all shades - although they are the skin tint, for example, comes in 30 shades - but that their price point is so low, ranging from $6-$24. The collection consists of six products across the skin-care and makeup categories. ![]() The resulting collaboration, Uoma by Sharon C., is a concept Chuter said she’d originally been developing with a different retailer in mind, but said, “When it’s right, it’s right.” It launched in 3,365 Walmart doors, as well as on, on Friday. “ She’s a driving force in the beauty industry, and we strongly support the values of inclusivity, sustainability and accessibility that her brand represents,” Balbale told Glossy. It was essentially: ‘What do you need to make this the success that we know it will be?’ ‘How do we support you?’ And the tone has not changed.” Walmart had had its eye on Chuter and her first brand, Uoma Beauty, since its launch with Ulta Beauty in 2019, said vp of beauty at Walmart, Musab Balbale. “There were, like, 19 people on our second call,” Chuter said. Eventually, she was in a meeting with Walmart about collaborating on an exclusive beauty brand.
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